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2021 Digital Workforce Challenge

Prizes to USA, Canada, and International Individuals, Teams, and Start-Ups
for Technology-Based Projects to Increase Employment for the Underserved

Agency Type:

Foundation / Corporation

Funding Source:

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Massachusetts Institute of Technology (MIT) - MIT Solve and ServiceNow

Conf. Date:


Deadline Date:

09/10/21 12:00 PM ET


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Prizes to USA, Canada, and International individuals, entrepreneurs, students, teams, and start-ups for technology-based projects to increase employment among underserved groups. Funding is intended to support initiatives addressing barriers to participation in the digital workforce. This Challenge is open to solutions currently deployed in one or more of the following ServiceNow locations: Australia/New Zealand, Canada, France, Germany, India, Ireland, Israel, Japan, the Netherlands, Singapore, the United Kingdom, and the United States, or operating in another country but with clear plans to deploy in one or more of the above ServiceNow locations.

ServiceNow seeks tech-enabled solutions for the 2021 Digital Workforce Challenge that leverage technology and strengthen digital capacity-building to meet the needs of the current and future digital workforce. ServiceNow seeks solutions that make the world of work better for all, and that: 

  • Prepare those entering, re-entering, or who are already in the workforce for the future of work through affordable and equitable digital skills, training, and employment opportunities
  • Reduce inequalities in the digital workforce for historically underserved groups through improved hiring and retention practices, skills assessments, training, and employer education and engagement
  • Provide more equitable access to the digital workforce for all, including those lacking connectivity, those who are differently-abled, and those with undervalued talents
  • Create opportunities for people to engage and succeed in the digital workforce by bolstering necessary wraparound supports, such as childcare and employee wellbeing

ServiceNow is looking for solutions that are in pilot or early growth phase (at a minimum, the solution needs to have a working tested prototype). Solutions must be tech-based. Solve's definition of "tech-based" is broad and includes both low and high tech, including but not limited to AI, blockchain, virtual reality, and user-friendly mobile apps – at its core, technology is the application of scientific knowledge for practical purposes. 


  • Grand Prize Winner: The Finalist with the highest score following Rounds One and Two will be the Grand Prize winner(s). 
  • Sponsor will also select US Racial Equity Prize winner, among the selected Finalists, based on two criteria: (i) the submission must be directed towards solving United States’ racial equity, (ii) the Finalist is based in the United States, and (i) the submission with the highest score in the “Inclusive human-centered design” Judging Criteria. 
  • Sponsor will also select an Employee’s Choice Prize winner, among the selected Finalists, who is voted on by the Sponsor’s employees. 

GrantWatch ID#:

GrantWatch ID#: 196229

Estimated Total Program Funding:


Number of Grants:

One Grand Prize Winner, One US Racial Equity Prize Winner, and One ServiceNow Employee Choice Award

Estimated Size of Grant:

- One Grand Prize Winner: US$100,000 will be granted to the Digital Workforce Challenge Grand Prize Winner.
- One US Racial Equity Prize Winner: US$50,000 will be granted to a Finalist solution designed by and for communities of color and help advance antiracist and equitable digital workforces in the US.
- One ServiceNow Employee Choice Award: US$10,000 will be granted to the Finalist solution with the most ServiceNow employee votes.

In addition to funding, ServiceNow may provide the selected winner of the 2021 Digital Workforce Challenge with in-kind resources, including skills-based mentorship, media opportunities, and ServiceNow workflow solution support.

Additional Eligibility Criteria:

The “ServiceNow Digital Workforce Challenge 2021” Contest (the “Contest”) is open to (i) individuals, entrepreneurs, teams, or established start-ups except those who are legal residents of the Province of Quebec, Italy, Dominican Republic, Egypt, Pakistan, Brazil, Mexico, North Korea, Iran, Cuba, Syria, Crimea and the Philippines (“Ineligible Countries”); (ii) individuals who are the age of majority or older in his or her state or country of residence at the time of entry.

Employees, temporary workers, interns, officers, and directors of ServiceNow, Inc., its affiliated companies, subsidiaries, advertising and promotion agencies, any and all other entities, including the Administrator, directly associated with this Contest (“Released Parties”), and the immediate family members and members of the same residing in the household of any of the above are not eligible to enter or win. Employees or officials of any government entity are not eligible to enter or win a prize. Failure to meet the eligibility requirements will result in an entry being invalid and forfeiture of any prize. Individuals who are legal residents of one of the Ineligible Countries are not eligible to participate or win a prize.

Pre-proposal Conference:

Register for the info session on July 29:

Pre-Application Information:

- Challenge Opens: May 10, 2021
- Deadline to Submit a Solution: September 10, 2021, 12:00 pm ET
- November 2021 - Pitch event for Finalists [virtual]
- Winner Announcement Event: November 16, 2021

Round One: Up to ten (10) Eligible Entrants will be selected as a Finalist. The judging and final determination of the Finalists will be in the sole discretion of the judges. Finalists may be required to provide additional information at any time to remain eligible, as requested by ServiceNow.

Round Two: The Finalists selected in Round One will then present their solution submitted during the Contest Period via a live three (3) minute demonstration and an opportunity to answer questions from the same panel of judges as Round One. The Finalist with highest score in Round Two will be the Grand Prize winner(s).

Limit one (1) entry per person.

Official Rules:

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Submit a Solution Online:

Contact Form:

ServiceNow Inc.
2225 Lawson Lane
Santa Clara, CA 95054

Grant Coverage Areas:

This Challenge is open to solutions currently deployed in one or more of the following ServiceNow locations: Australia/New Zealand, Canada, France, Germany, India, Ireland, Israel, Japan, the Netherlands, Singapore, the United Kingdom, and the United States, or operating in another country but with clear plans to deploy in one or more of the above ServiceNow locations.

URL for Full Text (RFP):

Geographic Focus:

USA: Alabama;   Alaska;   Arizona;   Arkansas;   California;   Colorado;   Connecticut;   Delaware;   Florida;   Georgia;   Hawaii;   Idaho;   Illinois;   Indiana;   Iowa;   Kansas;   Kentucky;   Louisiana;   Maine;   Maryland;   Massachusetts;   Michigan;   Minnesota;   Mississippi;   Missouri;   Montana;   Nebraska;   Nevada;   New Hampshire;   New Jersey;   New Mexico;   New York City;   New York;   North Carolina;   North Dakota;   Ohio;   Oklahoma;   Oregon;   Pennsylvania;   Rhode Island;   South Carolina;   South Dakota;   Tennessee;   Texas;   Utah;   Vermont;   Virginia;   Washington, DC;   Washington;   West Virginia;   Wisconsin;   Wyoming

Canada: Alberta;   British Columbia;   Manitoba;   New Brunswick;   Newfoundland and Labrador;   Northwest Territories;   Nova Scotia;   Nunavut;   Ontario;   Prince Edward Island;   Quebec;   Saskatchewan;   Yukon;


International country outside of the USA, Israel and Canada.

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